Tuesday, March 2, 2010

CBC embraces multiplatform journalism

Cathy Perry (right) poses at the Finch Bailey Bridge with my mother, Penny Blake, circa 1977.
When Cathy Perry was asked to speak to journalism students at Centennial College about multiplatfrom journalism, she was afraid she'd bore them to tears. Cathy Perry went to high school with my mother. But more importantly, she works as the planning desk editor at the CBC's hub. "It's the centre of intelligence for CBC news," Perry said. The hub consists of 3 desks: for planning, live now, and daily news. This gives journalists a single point of contact. Multiplatform journalism is where the industry seems to be going. The hub speeds up communication, which is necessary in a profession with shrinking deadlines. Perry showed us a video about the hub, spoke for a few minutes, and then opened up the floor to our questions. Perry used the example of the disaster in Haiti to illustrate how the hub works. I finally feel like I know what multiplatform journalism looks like in action. And am reassured that the CBC won't expect me to grow a third arm in order to file a story for online, radio and TV all in the same day. And none of us were bored. At least not to tears.

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